Strategic Marketing B2B

Gros plan sur un ventilateur

The world is moving Fast. Technologies have never evolved so Fast. The competition is International. In this context only the most responsive and agile companies will be able to win

B2B Market development are sometimes visible to the naked eye. Where are the sources of productivity, where are the growth drivers, of what levers will I have to use? Market research is not always necessary and common sense is often enough.

On the other hand, the growth model is less obvious. You can choose a fully mastered development, often longer and more laborious, or choose a partially delegated development much faster and much less expensive. This second model, partnership, therefore has many advantages, but has some disadvantages.

And you!  what are the resolutions or actions you have decided to take for youyour business development ?

How to get the resources needed to grow my business ? How to decide between internal or external growth, or partnership ?