Business creation project: the Datagrowb creator has the idea to develop an integrated and innovative customer relationship management solution allowing an evolution of the actual loyalties and promotion Technics in the retail industry.

The solution will integrate a smartphone-consumer application, a cloud platform with Big data and Machine Learning applied to collected data associated with data technologies Visualization tools.

Our approach

If the solution can bring news USPs for the consumers, it involves also the retail industry. At this stage it is necessary to ensure that the product will fit the market and to design a “bi face” business model.

Our contribution

Our support took place in two formats

Build the 2 different business models at consumer and at retail industry level
Segmentation of customers
Describe the value proposition and user functionalities
Design the customer journey per persona off Line and On-line.
Set the features of the smartphone application
Recommendation on the business strategy to adopt

2-Market survey
State of the art around the loyalty’s solutions
New POS solutions such as de-materialization of cash tickets.